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Digital Tagging Developer

Chevy Chase, Maryland
Job Type
7 May 2020
The DS&T (Data Science and Transformation) team is seeking a
highly motivated Digital Tagging Developer who
can work independently on a specialized team supporting website
analytics. You can be part of the Digital Analytics team, which is
critical to the success of GEICO's internet marketing and digital
(customer-facing) applications. Primary responsibilities include strategic
planning and execution of analytics tagging implementations, testing and data
quality management.

The selected candidate will work with Adobe and Google Tag Manager
software to collect data about how our customers come to and interact
with our applications on the web. We use Adobe and Google Tag Managers to
populate data for customer experience analysis by Marketing, the DSaT Metrics teams
and other internal GEICO departments. This data analysis helps GEICO
better understand fundamental information on how many customers came to and how many completed each step in the application flow, among many
other insights. The Digital Analytics team also helps with software that
is used to determine the results of A/B testing by the digital
applications. Finally, the analytics data is loaded into the EDP (Big
Data) platform to be combined with other GEICO data for additional reporting insights.

  • Familiarity with how digital application code populates tag
  • Familiarity with how tag managers collect the tagged data and
    store it for analysis.
  • Strong critical thinking, decision making, troubleshooting and
    problem-solving skills
  • Ability to support multiple stakeholders/projects simultaneously
    and work in a very fast-paced environment
  • Excellent verbal/written communication skills, including
    communicating technical issues to non-technical audiences is desired
  • Ability to partner with a broad range of internal customers to
    understand their analytics needs
  • Ability to define detailed analytics requirements and test
  • Candidate must possess a bachelor's degree or be willing to
    commit to actively pursue such a degree.
  • Experience with coding/scripting of Adobe and/or Google tag
  • Familiarity with Adobe Analytics or Google Analytics tool suites
  • Familiarity with Adobe Test & Target
  • Familiarity with an Agile development environment
For more than 75 years, GEICO has stood out from the rest of the insurance industry! We are one of the nation's largest and fastest-growing auto insurers thanks to our low rates, outstanding service and clever marketing. We're an industry leader employing thousands of dedicated and hard-working associates. As a wholly owned subsidiary of Berkshire Hathaway, we offer associates training and career advancement in a financially stable and rewarding workplace.

Our associates' quality of life is important to us. Full-time GEICO associates are offered a comprehensive Total Rewards Program*, including:
  • 401(k) and profit-sharing plans
  • Medical, dental, vision and life insurance
  • Paid vacation, holidays and leave programs
  • Tuition reimbursement
  • Associate assistance program
  • Flexible spending accounts
  • Business casual dress
  • Fitness and dining facilities (at most locations)
  • Associate clubs and sports teams
  • Volunteer opportunities
  • GEICO Federal Credit Union
  • Benefit offerings for positions other than full-time may vary.
  • GEICO is an equal opportunity employer. GEICO conducts drug screens and background checks on applicants who accept employment offers.

    How to Apply
    Click "Apply for Job" to complete your application. You will need an active email address and phone number. Please upload your resume, preferably as Word .doc files or PDF. Once you begin your application you can save it and access it later. Your application should include any work and/or internship experience from at least the past five years.


    Apply for this job now


    • Job Reference: 153705226-2
    • Date Posted: 7 May 2020
    • Recruiter: GEICO
    • Location: Chevy Chase, Maryland
    • Salary: On Application
    • Sector: Education
    • Job Type: Permanent